456bf Privacy Policy – Your Data, Your Rights

1Introduction

456bf ("456bf", "we", "us", "our") is committed to protecting the privacy and personal data of all players who use the 456bf platform ("Platform"), including the 456bf website and mobile web application accessible at https://456bf.bet. This Privacy Policy ("Policy") describes our data collection, processing, storage, and disclosure practices in relation to personal data we receive from users in Bangladesh and other jurisdictions in which we operate.

By registering an account on the 456bf platform, making a deposit, or using any feature of the platform, you acknowledge that you have read this Privacy Policy in full and consent to the collection and processing of your personal data as described herein. If you do not agree with this Policy, please discontinue use of the platform and contact [email protected] to request account closure. This Policy should be read together with the 456bf Terms and Conditions, which are incorporated by reference.

2What Personal Data We Collect

456bf collects personal data across six broad categories when you use the platform. The specific data collected within each category is set out below:

456bf does not collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, biometric data, or health data, unless specifically required for responsible gaming support interventions (for example, if a player discloses a gambling-related health concern when requesting self-exclusion).

3How We Use Your Personal Data

456bf processes personal data only for specific, clearly defined purposes. We do not process personal data in ways that are incompatible with the purposes listed below:

• Account registration and management: to create and maintain your 456bf account, verify your identity, process your KYC documentation, and manage account security.
• Payment processing: to process deposits and withdrawals via bKash, Nagad, Rocket, Upay, and bank transfer; to verify that funds originate from a payment instrument registered in your name; and to maintain accurate financial records.
• Platform operation: to provide, personalise, and improve the 456bf betting and casino experience; to recommend relevant games and promotions based on your activity on the platform; and to ensure the technical performance of the platform on Bangladesh mobile networks.
• Fraud prevention and compliance: to detect, prevent, and investigate fraud, money laundering, bonus abuse, match fixing, and other forms of prohibited conduct; to comply with anti-money laundering (AML) obligations; and to maintain audit records as required by applicable law.
• Responsible gaming: to monitor betting and gaming activity for signs of potentially harmful patterns; to facilitate the use of deposit limits, session time controls, cooling-off periods, and self-exclusion tools; and to provide targeted responsible gaming communications to accounts that show indicators of at-risk behaviour.
• Customer support: to respond to account queries, technical issues, deposit and withdrawal questions, dispute submissions, and responsible gaming requests submitted via [email protected] or any other support channel made available by 456bf.
• Marketing communications: to send promotional offers, bonus notifications, seasonal promotions (such as Eid, Pohela Boishakh, BPL season, and T20 World Cup campaigns), and platform updates to players who have not opted out of such communications. You may opt out of marketing communications at any time by contacting [email protected].

456bf does not use personal data for automated decision-making that produces legal effects or similarly significant effects on players without human review. Where automated systems are used to flag accounts for investigation (for example, for suspected bonus abuse or unusual betting patterns), the final decision to take action against an account is always made by a human reviewer.

4Legal Basis for Processing

456bf processes personal data on the following legal bases:

• Contractual necessity: processing that is necessary to fulfil our obligations under the Terms and Conditions you agreed to when registering your account, including processing required to provide gaming services, process payments, and manage your account.
• Legal obligation: processing that is required to comply with applicable laws and regulations, including anti-money laundering obligations, Know Your Customer requirements, and record-keeping requirements under applicable financial services law.
• Legitimate interests: processing that is in the legitimate interests of 456bf, provided that those interests are not overridden by your fundamental rights and freedoms. This includes fraud prevention, security monitoring, platform optimisation, and direct marketing to existing players (where you have not opted out).
• Consent: where you have given explicit consent for a specific processing activity, such as receiving marketing communications. Where processing is based on consent, you may withdraw that consent at any time without affecting the lawfulness of processing that took place before the withdrawal.

5Sharing and Disclosure of Your Data

456bf does not sell your personal data to third parties. We share personal data with third parties only in the following circumstances:

• Service providers: 456bf engages trusted third-party service providers who process personal data on our behalf, including payment processors (bKash, Nagad, Rocket), game software providers (Pragmatic Play, Evolution Gaming, Spribe, NetEnt, Microgaming, PG Soft, Ezugi), KYC verification services, fraud detection services, and IT hosting and infrastructure providers. All service providers are contractually bound to process data only as instructed by 456bf and to maintain appropriate security standards.
• Legal and regulatory authorities: where 456bf is required by applicable law, court order, or regulatory direction to disclose personal data to a competent authority, 456bf will comply with that requirement. Where legally permissible, 456bf will notify the affected player of such a disclosure request before complying.
• Business transfers: in the event of a merger, acquisition, restructuring, or sale of all or part of 456bf's business, personal data held by 456bf may be transferred to the acquiring entity as part of the transaction. In such cases, 456bf will notify affected players in advance and ensure that the acquiring entity commits to honouring this Privacy Policy or provides players with an equivalent level of protection.
• Responsible gaming partners: where a player has voluntarily requested referral to a third-party responsible gaming support service, 456bf may share the minimum necessary personal data with that service provider to facilitate the referral, with the player's explicit consent.

6Cookies and Tracking Technologies

The 456bf platform uses cookies and similar tracking technologies to ensure proper functionality, improve performance, and where consented, to deliver relevant promotional content. The cookies used on the 456bf platform fall into the following categories:

• Strictly necessary cookies: these are essential for the platform to function and cannot be disabled. They include session cookies that keep you logged in during a playing session, security tokens that protect against cross-site request forgery, and cookies that remember your language preference (English or Bengali).
• Performance and analytics cookies: these collect anonymised data about how players use the platform — such as which game categories are most visited, average session duration, and the proportion of players accessing the platform from specific Bangladesh cities — to help us improve the platform. This data does not identify individual players.
• Functionality cookies: these remember your preferences and settings on the platform, such as your chosen display language, to provide a more personalised experience on subsequent visits.
• Targeting and marketing cookies: with your consent, these cookies enable us to show you relevant promotional content based on your activity on the 456bf platform. You may withdraw consent for these cookies at any time via your account settings or by contacting [email protected].

Most mobile browsers allow you to control cookie settings. Disabling strictly necessary cookies may prevent you from using certain features of the 456bf platform, including maintaining a logged-in session. Disabling performance or marketing cookies will not affect your ability to access the platform or place bets.

7Data Security

456bf implements industry-standard technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or alteration. These measures include SSL (Secure Socket Layer) encryption for all data transmitted between your device and the 456bf platform, encrypted storage of sensitive personal and financial data, access controls that restrict employee access to personal data on a need-to-know basis, regular internal security audits, and firewall and intrusion detection systems protecting platform infrastructure.

Despite these measures, no data transmission over the internet or storage system can be guaranteed to be completely secure. 456bf cannot guarantee the absolute security of data you transmit to the platform over networks outside of our control (for example, over a public Wi-Fi network or your mobile network provider's infrastructure). You are responsible for keeping your account credentials — username and password — confidential and for logging out of your account when accessing the platform from a shared or public device.

8Data Retention

456bf retains personal data only for as long as is necessary for the purposes for which it was collected, subject to legal retention obligations. Our standard retention periods are as follows:

• Active account data: personal data associated with an active 456bf account is retained for the duration of the account's active life and for a minimum period of 5 years following account closure, to comply with applicable anti-money laundering and financial record-keeping obligations.
• KYC documentation: identity documents and verification records submitted as part of the KYC process are retained for a minimum of 5 years from the date of submission or from the date of account closure, whichever is later, in accordance with applicable AML obligations.
• Marketing data: personal data used solely for marketing communications is deleted or anonymised within 12 months of you opting out of marketing, or within 12 months of account closure if you have not opted out, whichever is earlier. Anonymised, aggregated analytics data may be retained indefinitely as it no longer constitutes personal data.

9Your Rights Over Your Personal Data

Subject to applicable law, you have the following rights with respect to the personal data that 456bf holds about you. To exercise any of these rights, please contact [email protected] with the subject line "Data Rights Request" and your registered Bangladesh mobile number:

456bf will respond to all data rights requests within 30 days of receipt. Where a request is particularly complex or where 456bf receives a high volume of requests, this period may be extended by a further 60 days, in which case 456bf will notify you of the extension and the reason for it within the initial 30-day period.

10Children and Minors

The 456bf platform is strictly intended for adults aged 21 years and above only. 456bf does not knowingly collect, process, or store personal data relating to individuals under the age of 21. If 456bf becomes aware that personal data relating to a person under the age of 21 has been collected — for example, as a result of a KYC verification check revealing that an account holder is underage — 456bf will immediately close the account, delete or anonymise the personal data to the extent not required to be retained under applicable law, and report the matter internally in accordance with its underage gambling prevention policy. If you are a parent or guardian and believe that a minor under your care has registered an account on the 456bf platform, please contact [email protected] immediately so that we can take appropriate action.

11Third-Party Services and Game Providers

The 456bf platform integrates games and services provided by licensed third-party game suppliers, including Pragmatic Play, Evolution Gaming, Spribe, NetEnt, Microgaming, PG Soft, and Ezugi. When you play games provided by these suppliers, certain technical and gameplay data may be processed directly by those suppliers' systems in order to deliver the game. Each of these suppliers operates under its own privacy policy and data processing framework, which applies to data processed directly by their systems. 456bf is not responsible for the privacy practices of third-party game providers in respect of data processed within their own systems. Where 456bf receives personal data from a third-party game provider in relation to a player dispute or technical issue, that data is handled in accordance with this Privacy Policy.

12Changes to This Privacy Policy

456bf reserves the right to update or revise this Privacy Policy at any time. When material changes are made to this Policy, 456bf will notify registered account holders by posting a prominent notice on the 456bf platform. The revised Policy will take effect from the date of publication. The "Last updated" date at the top of this Policy reflects the date of the most recent revision.

Your continued use of the 456bf platform following the publication of a revised Privacy Policy constitutes your acceptance of the revised Policy. If you do not agree with the revised Policy, you must cease using the platform and contact [email protected] to request closure of your account. 456bf encourages you to review this Privacy Policy periodically to stay informed about how we are protecting your personal data.

13Contact 456bf – Data Protection

If you have any questions, concerns, or complaints about this Privacy Policy, about how 456bf handles your personal data, or if you wish to exercise any of your data rights as described in Section 9 of this Policy, please contact the 456bf data protection team. All data rights requests and privacy-related complaints will be acknowledged within 5 business days and fully responded to within 30 days (Bangladesh Standard Time, UTC+6).

Email: [email protected]